Multilingual Website SEO: How to Connect Serbian and English Versions Correctly
When Serbian and English versions have matching URLs, hreflang links, and localized content, users are more likely to see the right version.
What to know before building a website in Serbian and English.
Translation is not the same as localization
A multilingual website should not be only an automatic translation. Serbian and English versions often have different users, different phrases, and different decision patterns. Content should be adapted to language and intent, not only translated sentence by sentence.
Google recommends clearly identifying localized versions of pages, usually through hreflang links in HTML or XML sitemaps. This helps Google show the appropriate version to users.
What matters for multilingual SEO?
- every important page should have a matching version when it makes sense,
- URL structure should be clear, for example /sr/ and /en/,
- title and meta description should be written separately for each language,
- hreflang should connect corresponding pages,
- internal links should stay within the same language version.
If an English page sends users to Serbian links, or the opposite, visitors can become confused. That reduces user experience quality.
Do not translate keywords literally
Phrases users search in Serbian may not have the same form in English. For example, izrada sajta may be better represented as website development or web design depending on the target audience.
That is why each language version should be written as a separate SEO text with the same goal but natural language.
How Web Design Serbia studio handles bilingual pages
For bilingual websites, we connect Serbian and English URLs, translate navigation, adapt metadata, and keep content localized. The English version of the website is available through the header language link.
If you are planning a website in two languages, it is best to think about it before design and structure, because it is much easier to set up the system correctly from the beginning.
If you are planning a bilingual business website, view the Plus package and the website development process.